Sphere Exhibits, organiser of events such as Beerfest Asia and BuildTech Asia, has entered into a strategic partnership with UnUsUaL Productions UP, a regional producer of live concerts.
Prior to this partnership, UP had been appointed by Sphere as the licence representative of Beerfest Asia in China, Hong Kong, Macau and Taiwan. The festival was first held in China, in Shandong province, last year. It is slated for expansion to...
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