Sphere Exhibits partners up with UnUsUaL Productions

Sphere Exhibits, organiser of events such as Beerfest Asia and BuildTech Asia, has entered into a strategic partnership with UnUsUaL Productions (UP), a regional producer of live concerts.

Prior to this partnership, UP had been appointed by Sphere as the licence representative of Beerfest Asia in China, Hong Kong, Macau and Taiwan. The festival was first held in China, in Shandong province, last year. It is slated for expansion to Hong Kong, Nannning, Liuzhou, Dongxin, Qingdao and Linyin later this year.

Chua Wee Phong, chairman of Sphere, said the expansion of the collarabotion with UP will leverage its production experience in the region, including expertise in sound, light and video engineering. Other on-site solutions provided by UP include architectural lighting, project mapping and digital signage, as well as AI-incorporated digital security sytems at events.  

"Similarly, we are confident that together, we can propel BuildTech Asia to greater heights with the introduction of the new sound, light and video technologies segment," Chua said. "This year's BuildTech series will definitely bring in a whole new experience for trade visitors both locally and regionally." 

Sphere is a Singaore Press Holdings subsidiary that organises 40 exhibitions and events each year across the region.