Staff Writer
Mar 18, 2019

Sphere Exhibits partners up with UnUsUaL Productions

The companies enter into a strategic partnership following an earlier collaboration on Beerfest Asia.

Sphere Exhibits partners up with UnUsUaL Productions

Sphere Exhibits, organiser of events such as Beerfest Asia and BuildTech Asia, has entered into a strategic partnership with UnUsUaL Productions (UP), a regional producer of live concerts.

Prior to this partnership, UP had been appointed by Sphere as the licence representative of Beerfest Asia in China, Hong Kong, Macau and Taiwan. The festival was first held in China, in Shandong province, last year. It is slated for expansion to Hong Kong, Nannning, Liuzhou, Dongxin, Qingdao and Linyin later this year.

Chua Wee Phong, chairman of Sphere, said the expansion of the collarabotion with UP will leverage its production experience in the region, including expertise in sound, light and video engineering. Other on-site solutions provided by UP include architectural lighting, project mapping and digital signage, as well as AI-incorporated digital security sytems at events.  

"Similarly, we are confident that together, we can propel BuildTech Asia to greater heights with the introduction of the new sound, light and video technologies segment," Chua said. "This year's BuildTech series will definitely bring in a whole new experience for trade visitors both locally and regionally." 

Sphere is a Singaore Press Holdings subsidiary that organises 40 exhibitions and events each year across the region. 

Source:
CEI

Just Published

3 hours ago

2020 – the year that marketing means business

R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.

3 hours ago

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

4 hours ago

Yellowtail finds joy in the details with bright new ...

Upbeat cheery effort for Aussie winery runs in stark contrast to many dreary portrayals of life in 2020.

13 hours ago

This film promoting the Line BK app is a major ...

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?