Ad Nut
May 23, 2016

Spend time with your family not the kitchen says Philips

From Singapore: ‘Enjoy More Family Minutes’ for Philips Avent by Iris Singapore

Spend time with your family not the kitchen says Philips

Having a child is without a doubt a life-changing event, and for first-time parents, romance usually gets put on the backburner.

Such is the case for husband Robert and wife Nasyilah, who have their hands full keeping up with baby Harvey.

Iris Singapore helped Robert to plan a surprise for Nasyilah by preparing a simple meal for both her and Harvey with the Philips Avent 4-in-1 Healthy Baby Food Maker’s defrost, steam, blend and reheat functions.

The three-minute video chronicling the effort was launched on the Philips Home Living Facebook (Singapore) Page. In addition to social-media channels, the campaign will also be rolled out on digital platforms and through an on-ground activation.

All in all, a pretty heartwarming tale to wrap around a shiny new kitchen product from Philips—one that looks very intriguing even to this nut-chomping squirrel. 

Ad Nut likes that the video recognises that fathers play an equally important role in the child-raising department. Ad Nut also thinks baby Harvey is just ridiculously adorable, with cheeks that could really come in handy for nut-storage purposes.

But Ad Nut thinks that the real gem of this whole effort isn’t the touching video that showcases the wonders that can be had if humans had the right fancy kitchen hardware. No, the real gem is the Harvey GIF that made its debut in the comments section of the Facebook post. Oh the possibilities!



Related Articles

Just Published

2 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users.

2 hours ago

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

2 hours ago

Chaka Sobhani promoted to global chief creative ...

Sobhani will still head up creative at Leo Burnett London.

14 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.