Swimmers wearing the LZR Racer, which reduces friction in the water, have dominated the pool events, winning 94 per cent of gold medals. The makers say it has gone one further and fundamentally altered the way in which athletes are sponsored.
“It has changed the logistics of sponsorship,” said Andy Long, co-president of Speedo. “World swimming body FINA requires all suits to be available to all athletes, and now Japan, Russia, China and Italy have...
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