South Korea’s Coex hires new president

After a long search, Seoul’s Coex Convention and Exhibition Center announced the hire of Dong Wong Lee as the centre’s 17th president and CEO.

Lee has established a long career run at the global advertisement company HS Ad, formerly LG Ad, and oversaw its New York division. With his new appointment, he is expected to utilise his knowledge in the business events industry to egg on Seoul’s current boom.

In other news, Coex recently made headlines with the installation of a giant Samsung LED signage on the façade of COEX SM Town, which took seven months to complete. The sign covers a total surface area of total surface area of 1620m², equivalent to that of four basketball courts.

The curved edge on the display ensures clarity in sunlight and an unobstructed view from all directions.

“Signage for advertisement purposes is mostly flat or uses only one side of a space, like a rooftop electronic display,” said Sungwook Yoon of Samsung Electronics’ Building Solution Group.

“This new display can be used to show one content item, or separately to show different content. This flexibility of use enables more effective ways to deliver immersive content.”

The LED screens will be used to display advertisements including 3D content as well as live-stream K-pop concerts.