Staff Reporters
Dec 14, 2010

Sony Ericsson, Ignite launch multi-platform blogger search

SYDNEY – Sony Ericsson has launched a search to find four of Australia’s next hottest bloggers.

Sony Ericsson today embarks on a six-month search for four of the hottest bloggers in Australia who will become official Sony Ericsson bloggers creating content in the areas of film, fashion, music and technology. Their content will then be featured on subscription TV and online.

The multi-platform campaign is carried across subscription TV and digital media, including online entertainment sites and social networking communities such as Facebook, Twitter and other social media platforms.

The campaign, developed by MEC...

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