Byravee Iyer
Apr 17, 2013

Sony begins media agency review for consumer electronics business

GLOBAL - Japanese multinational Sony's consumer electronics business has begun a review for its media buying and planning, according to industry executives.

Interpublic’s Universal McCann, MEC and Carat are believed to be pitching for the account, according to a source familiar with the pitch. Campaign Asia-Pacific could not confirm their participation before publication. 

We periodically review our current media-agency assignments, said Yuki Shima, a spokesperson for Sony. For the purpose of confidentiality, we implement non-disclosure agreements with our media agency partners. Consequently we are unable to respond to your inquiry.

Sony’s...

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