Ad Nut
Sep 9, 2015

Sometimes sharing is bad, according to adorable Johnson's Baby campaign

From Philippines: 'Sharing story', for Johnson & Johnson by BBDO Guerrero

Sometimes sharing is bad, according to adorable Johnson's Baby campaign

The video and posters below are undeniably adorbs, but the star of this campaign is the book (downloadable and available as a Tumblr) that appears to be a cute story about the virtues of sharing. When viewed with special glasses (or using the electronic glasses on the Tumblr version), viewers see additional, hidden messages about why it's not good to share soap meant for adults with the little ones in the family.




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