Ad Nut
Sep 9, 2015

Sometimes sharing is bad, according to adorable Johnson's Baby campaign

From Philippines: 'Sharing story', for Johnson & Johnson by BBDO Guerrero

Sometimes sharing is bad, according to adorable Johnson's Baby campaign

The video and posters below are undeniably adorbs, but the star of this campaign is the book (downloadable and available as a Tumblr) that appears to be a cute story about the virtues of sharing. When viewed with special glasses (or using the electronic glasses on the Tumblr version), viewers see additional, hidden messages about why it's not good to share soap meant for adults with the little ones in the family.




Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

14 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

15 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

15 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.