Social-media jewels from the luxury industry

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 10 through 16 August.

1. Swarovski Korea
Engagement Score – 997

Swarovski in Korea offered complete professional makeovers to fans. The irresistible offer got the fans to interact with the post, earning the brand hundreds of Likes and Shares.

2. Kate Spade New York Hong Kong
Engagement Score – 992

This abstract post from Kate Spade attracted over 2,000 Likes. Excited fans commented enquiring where and for how much they could buy the item. By adding more details to the post or by adding a link to its online store, the brand could have encouraged a few sales.

3. Platinum Day of Love India
Engagement Score – 987

The jewelry brand reminded fans of its trademark product with a beautiful image. The simple post was liked over 20,000 times! Not only did the post perform great for the brand, it was also one of the top performing posts in the industry.

4. Address Home India
Engagement Score – 772

For India’s Independence Day, the luxury home décor company sent out its best wishes to fans and tied in the theme of freedom to the brand itself. The post was liked over a thousand times and was one of the top performing holiday wishes in the luxury industry in Asia.

5. Tanishq India
Engagement Score – 531

Though this video was posted on 5 August, it received more than 60 per cent of its views after the 10th. The interesting initiative by Tanishq portrays the story of a couple for whom the real gift wasn’t jewelry, but the feeling the couple shared.

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About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.