Daniel Farey-Jones
Sep 26, 2018

Snapchat links visual search to Amazon listings

New function is claimed to recognise barcodes as well as products themselves.

Snapchat links visual search to Amazon listings

Snapchat is launching a feature that allows users to point their mobile camera at a physical item to bring up its product listing on Amazon.

The function includes standard barcode recognition but Snapchat also claims that it can recognise items and has provided the example of a pair of trainers in its announcement.

It will be rolled out to users "slowly", Snapchat said.

The company added: "Snapchat has always been the fastest way to communicate, and now it’s the fastest way to shop."

Source:
Campaign UK

Related Articles

Just Published

3 hours ago

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director at Reprise Malaysia answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

4 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

7 hours ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

7 hours ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.