Daniel Farey-Jones
Sep 26, 2018

Snapchat links visual search to Amazon listings

New function is claimed to recognise barcodes as well as products themselves.

Snapchat is launching a feature that allows users to point their mobile camera at a physical item to bring up its product listing on Amazon.

The function includes standard barcode recognition but Snapchat also claims that it can recognise items and has provided the example of a pair of trainers in its announcement.

It will be rolled out to users slowly, Snapchat said.

The company added Snapchat has...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Why you should keep up with the festivalisation trend
Premium
2 days ago

Why you should keep up with the festivalisation trend

“[Audiences] don’t want be on the sidelines anymore, they want to be a part of something bigger.”

Premium
How to succeed in communications globally
Premium
2 days ago

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

Premium
'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads
Premium
2 days ago

'Is it expensive?': Sellers not pleased by ...

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

Premium
Here's your 2019 PR Awards Asia shortlist
Premium
2 days ago

Here's your 2019 PR Awards Asia shortlist

The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.