Omar Oakes
Oct 18, 2019

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Snapchat: dynamic ads launching for US audience before wider roll-out

Snapchat is launching dynamic ads in a move to woo retailers and direct-to-consumer product advertisers as shopping catalogues can now be synced with the platform in real time.

Starting from today, advertisers can opt in to an open-beta test for dyanmic ads that would enable campaigns to start running within the next two weeks. They enable ads to be updated based on product catalogues that contain hundreds of thousands of items.

While...

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