Kim Benjamin
Feb 16, 2016

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

Beyond basics: New products attempt to capture consumer desire with unique features and design

A refrigerator modelled on R2-D2 from Star Warsone of the latest developments from Haier Asia’s AQUA brandis just one example of how white goods makers are aiming to make their products more desirable to consumers.

Innovative products that fit in with lifestyle changeswhere people become busier and crave convenienceare contributing to the growth of major and small domestic appliances, according to Jasmine Lim, account director for home lifestyle at GfK...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu wants in on driverless cars
Premium
13 hours ago

Dentsu wants in on driverless cars

The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.

Premium
NTUC FairPrice supports eye-popping publication Eyeyah
Premium
13 hours ago

NTUC FairPrice supports eye-popping publication Eyeyah

Supermarket chain sponsors graphically intense publication devoted to educating kids about food.

Premium
Data relevance may not cut it with consumers, but reciprocity just might
Premium
14 hours ago

Data relevance may not cut it with consumers, but ...

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

Premium
72% of APAC business travellers worry about data security: CWT
Premium
14 hours ago

72% of APAC business travellers worry about data ...

A survey reveals a staggering number of business travellers who are not confident in protecting their company's data security when abroad.