Kim Benjamin
Feb 16, 2016

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

Beyond basics: New products attempt to capture consumer desire with unique features and design

A refrigerator modelled on R2-D2 from Star Warsone of the latest developments from Haier Asia’s AQUA brandis just one example of how white goods makers are aiming to make their products more desirable to consumers.

Innovative products that fit in with lifestyle changeswhere people become busier and crave convenienceare contributing to the growth of major and small domestic appliances, according to Jasmine Lim, account director for home lifestyle at GfK...

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