Surekha Ragavan
Jul 16, 2018

Singapore Tourism Board and Alipay join forces

Marketing initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts.

Source: Alizila

The Singapore Tourism Board ATB and China’s third-party payment solution Alipay have teamed up to launch joint marketing initiatives to raise Singapore’s profile as a tourist destination and boost Chinese spending.

STB and Alipay signed a Memorandum of Understanding MoU in September last year to improve the experience of Chinese travelers in Singapore. The MoU was initiated at a time when China was recorded as the biggest tourist market in Singapore, contributing S$4.2...

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