Surekha Ragavan
Jul 16, 2018

Singapore Tourism Board and Alipay join forces

Marketing initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts.

Source: Alizila
Source: Alizila

The Singapore Tourism Board (ATB) and China’s third-party payment solution Alipay have teamed up to launch joint marketing initiatives to raise Singapore’s profile as a tourist destination and boost Chinese spending.

STB and Alipay signed a Memorandum of Understanding (MoU) in September last year to improve the experience of Chinese travelers in Singapore. The MoU was initiated at a time when China was recorded as the biggest tourist market in Singapore, contributing S$4.2 billion in tourism receipts and 3.2 million visitor arrivals just last year alone.

Some of the initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts and to help diversify spending across all types of tourism businesses – retail, food and beverage, and entertainment.

On top of that, the two parties will create new itineraries in line with STB’s "Passion Made Possible" campaign which highlights unique experiences and individuals in Singapore. The partnership will also help STB study Chinese consumer behaviour and spending trends.

“According to research released by Nielsen last year, [Singapore] is one of Chinese tourists’ top ten preferred travel destinations in the world,” said Cherry Huang, general manager, cross-border business for South and Southeast Asia, Alipay.

“We are excited to connect more merchants in Singapore with Chinese tourists and be discovered by them through the app.”

According to the recent Nielsen report quoted by Huang, 65% of Chinese tourists used mobile payment platforms during their overseas travels, more than six times in comparison to non-Chinese tourists. Over 90% of Chinese tourists would consider using mobile payments when traveling overseas if more overseas merchants accepted them.


Related Articles

Just Published

23 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

23 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

23 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

23 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.