Sep 10, 2004

Singapore leads Corporate Spin's Asian expansion

Danish public relations company Corporate Spin has embarked on an aggressive Asian expansion, with headquarters set up in Singapore and offices in Kuala Lumpur and Shanghai.

Copenhagen-based Corporate Spin was hived-off from parent PR company Gunbak PA in August this year. According to Steffen Egelund, Corporate Spin area manager for Asia, the aim of the company is to provide PR services to Scandinavian companies that have operations in Asia, as well as local companies targeting the Scandinavian market. Egelund said the agency was focusing on Asia because many Danish and European companies are now outsourcing to Asia and this is a big...

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