Sophie Chen
Dec 18, 2013

Singapore Airlines hands global social-media business to Dentsu Möbius

SINGAPORE - After a pitch, Singapore Airlines (SIA) has selected Dentsu Möbius, the digital arm of Dentsu Network/Asia, as its global social-media agency of record.

SIA seeks stronger presence socially
SIA seeks stronger presence socially

Under a two-year contract, Dentsu Möbius will work with SIA to boost the carrier’s global presence on social media.

The pitch reportedly involved close to 10 agencies.

The brand chose the agency for its passion and enthusiasm, fresh way of thinking, and ability to provide full service, James Hawkins, managing director at Dentsu Möbius, told Campaign Asia-Pacific.

“Singapore Airlines is a universally recognised brand, but it doesn’t have significant presence on social media,” he added. “For an airline, social media is particularly important, no matter for marketing communication or customer service.”

As the airline is a global business, the key challenge lies in the different meanings of social media to different markets, he said.

“We are working with the client to build strong presence and advocacy through social media,” Hawkins added. “There are lots of opportunities to communicate with target audiences via multiple touchpoints, such as Instagram and Pinterest, and to really bring the brand into the digital space.”

 

Related Articles

Just Published

3 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

3 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

3 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

7 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.