Editor's note This is the first in a series outlining three big behaviour shifts Flamingo Group observed in its Game Changers report, which the company produced along with Wolff Olins. Future installments will focus on 'making meaning' and 'shaping time'.
What’s intriguing about the Game Changers story emerging globally is how it inflects differently in different parts of the world. In the West, particularly, it’s a genuine phenomenon that, to quote the report, Consumers no...
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