Hiltz starts today as CEO at Info-Nation International Limited, after seven years at Dow Jones.
Info-Nation is a small marketing business focusing on Greater China’s high-net-worth individuals and ultra-high-net-worth individuals (HNWIs and UHNWIs).
The company's product portfolio includes The Reserve (a private members' club for Hong Kong’s elite), Yù Háo Huì (a VIP club for China’s affluent), PIE+S (an annual property investment exhibition and seminar), and LOFT (a multi-platform media channel on architecture and interior design).
Info-Nation also researches the demographics and psychographics of the top HNWIs to create intelligence on their information needs, preferences, interests and passions. This intelligence is applied to hyper-targeted marketing campaigns for clients such as Glashutte, BMW, Aston Martin, Benetti, Resorts World, Credit Agricole, Banyan Tree, Backes and Strauss, Chopard and Gulfstream.
The new role "allows me to adapt the structure and discipline of a regimented corporate world to a dynamic and agile entrepreneurial environment", Hiltz told Campaign Asia-Pacific.
At Dow Jones, Hiltz was responsible for marketing efforts across the company's enterprise business (B2B) and The Wall Street Journal (B2C). During his tenure his team marketed projects including local-language website launches in Japan, Korea and Indonesia, as well as mobile and tablet apps in English and local languages.
Hiltz led a team of 24 in Hong Kong, Tokyo, Beijing, Sydney, Singapore and Mumbai. Prior to that, he served more than 23 years with various organisations in North America, Europe and Asia, including The Walt Disney Company and News Corporation.
Hiltz was selected for his "proven track record of intelligence-led marketing" and "passion for disrupting classical thinking" by the shareholders of Info-Nation, a group that includes Simon Squibb, CEO of NEST (a local incubator investment platform).