Jenny Chan 陳詠欣
Sep 2, 2013

Shawn Hiltz exits Dow Jones to join Info-Nation as CEO

HONG KONG - Dow Jones' Asia Pacific vice president of marketing Shawn Hiltz (pictured), has moved from the mega media outlet to a startup courting the wealthy.

Shawn Hiltz
Shawn Hiltz

Hiltz starts today as CEO at Info-Nation International Limited, after seven years at Dow Jones.

Info-Nation is a small marketing business focusing on Greater China’s high-net-worth individuals and ultra-high-net-worth individuals (HNWIs and UHNWIs).

The company's product portfolio includes The Reserve (a private members' club for Hong Kong’s elite), Yù Háo Huì (a VIP club for China’s affluent), PIE+S (an annual property investment exhibition and seminar), and LOFT (a multi-platform media channel on architecture and interior design).

Info-Nation also researches the demographics and psychographics of the top HNWIs to create intelligence on their information needs, preferences, interests and passions. This intelligence is applied to hyper-targeted marketing campaigns for clients such as Glashutte, BMW, Aston Martin, Benetti, Resorts World, Credit Agricole, Banyan Tree, Backes and Strauss, Chopard and Gulfstream.

The new role "allows me to adapt the structure and discipline of a regimented corporate world to a dynamic and agile entrepreneurial environment", Hiltz told Campaign Asia-Pacific.

At Dow Jones, Hiltz was responsible for marketing efforts across the company's enterprise business (B2B) and The Wall Street Journal (B2C). During his tenure his team marketed projects including local-language website launches in Japan, Korea and Indonesia, as well as mobile and tablet apps in English and local languages.

Hiltz led a team of 24 in Hong Kong, Tokyo, Beijing, Sydney, Singapore and Mumbai. Prior to that, he served more than 23 years with various organisations in North America, Europe and Asia, including The Walt Disney Company and News Corporation.

Hiltz was selected for his "proven track record of intelligence-led marketing" and "passion for disrupting classical thinking" by the shareholders of Info-Nation, a group that includes Simon Squibb, CEO of NEST (a local incubator investment platform).

Related Articles

Just Published

6 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

6 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

6 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.