Sharing is caring: Consumers who share more likely to convert

Tracking and taking advantage of sharing activity is an easy and effective strategy, according to RadiumOne.

Source: pexels.com

ASIA PACIFIC - Brands should make identifying consumers who share content a priority, as they are nine times more likely to convert than those who do not do so, according to a report from RadiumOne. 

However, more than 75 percent of sharing activities occur through 'dark social' sharing via email, text and copy-and-paste, which cannot be tracked through web analytics programmes.

“The key to success is always going to...

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