Byravee Iyer
Mar 21, 2014

Shahvez Afridi to lead P&G strategy plans for Grey

ASIA-PACIFIC - Grey Group Asia-Pacific recently promoted Shahvez Afridi to head of strategy. He will lead Grey’s approach for the Procter & Gamble account, overseeing execution for brands such as Pantene, Gillette and Febreze.

Shahvez Afridi
Shahvez Afridi

Afridi, a former automobile engineer, has 19 years experience in consumer insights and brand strategy in the Asia-Pacific region. His career includes stints at Coca-Cola, Nielsen, BBDO, Lowe and Leo Burnett.

The new role reports to Nirvik Singh, chairman and CEO of Grey Group Asia-Pacific and Tamara Ingram, president and CEO, Team P&G.

“As a planner who has won at every major effectiveness award, Shahvez has definitely demonstrated his ability to take on a bigger role within the network,” Singh said. “His appointment as a thought leader on P&G brands is a clear indication on what we hope to achieve with Procter & Gamble.”

Related Articles

Just Published

8 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

9 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

9 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.