Emily Tan
Apr 20, 2015

Scottish agency Dog launches in Jakarta

JAKARTA - Glaswegian creative agency Dog has launched a new office in Jakarta to service existing clients and to help grow the business across the Southeast Asian markets.

Scottish agency Dog launches in Jakarta

In the past year, Dog entered Asia with an office in Singapore. This, along with its premises in Glasgow and London brings it total staff count up to 80 globally. 

According to Gerry McCusker, chief executive at Dog, 2014 saw the agency pick up a string of client wins, which has opened up a number of opportunities in Indonesia.

In January, Dog was appointed lead agency for Tourism New Zealand in Indonesia.

"Our strategy in Asia has focused on sustainable growth from the outset - getting the right people in place and maximising opportunities," said McCusker.

Some of the global work Dog has picked up in the past year includes Bibby Financial Services and Aberdeen Asset Management.

Update: When asked about the potential difficulties an agency named 'Dog' may face in a Muslim country, the agency had this to say: "We’ve considered this for a while, and feel that as we want our Jakarta office to form a close part of the wider organisation, not another business, we wanted to retain the brand. We hope that people will look beyond the name and find out about our culture and great work we do here."

This article was edited to correct the misunderstanding that Dog would be working with Bibby Financial Services and Aberdeen Asset Management in Indonesia. 

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