The contract period is for a year from 1 April 2009 till 31 March 2010 and the “estimated overall advertising budget for the Science Centre Singapore, Omni-Theatre and Snow City is SGD$350,000 (US$230,000)” but “could vary”.
The Science Centre Singapore is a non-formal educational institution for the promotion of science and technology and is popular among students and families.
It has the city-state's largest collection of educational and exhibit materials devoted to science and sees more than a million visitors every year.