Jane Leung
Jul 20, 2010

Samsung presents amusing viral campaign for Freehands

Samsung Korea has created a two-part viral video for Samsung's Freehands bluetooth technology.

Samsung presents amusing viral campaign for Freehands

The two short films are developed by Cheil Worldwide Seoul, and filmed in Cape Town, South Africa.

In the commercial, a hunter is unsuccessfully trying to shoot a deer. His frustration mounts as he continues to miss his target. After many failed attempts, it turns out the deer, Rudolph, has teamed up with his flying friend, Eagle Eye, to keep an eye on the hunter and warn him about the direction of the shots to ensure his longevity. Who would have thought bluetooth technology would come in handy for animals?

The second video is launched this week and sees the hunter land himself in jail. He once again fails prey to Freehands in a rather tense moment between himself and his scary room-inmate. The jail warden comes to his rescue but he might not be as safe as he thinks...

This project is to drive awareness for the Samsung Freehands brand globally.

Project Samsung Bluetooth Headsets
Client Samsung Electronics
Creative agency Cheil Worldwide
Creative director James Scanlon
Art director Felix Genzmer
James Scanlon
Account supervisor Mi-Young Bae
Media agency The Viral Factory
Production company Africade Productions
Exposure Online

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