Ad Nut
Mar 22, 2016

Samsung and Cheil translate Hong Kong sights into Braille

From Hong Kong: 'Be their eyes', for Samsung by Cheil Hong Kong

Samsung and Cheil translate Hong Kong sights into Braille

This campaign took place in December, but Ad Nut has just received the below case-study video from Cheil and believes it's commendable. Samsung and Cheil Hong Kong invited people to post pictures and descriptions of Hong Kong sights on Instagram using the hashtag #BeTheirEyes. They then worked with Hong Kong Blind Union to translate the posted descriptions into Braille stickers, which were then placed at the vantage points where the photos were taken for visually impaired people to experience. The brand also made a HK$10 donation for every photo posted.

wide player in 16:9 format. Used on article page for Campaign.


ECD: Paul Chan
CDs: Lili Jiang / Fung Chan
Copywriters: Paul Chan / Lili Jiang
Art Directors: Ivan Au / Toby Hong
Account Service: Vincent Siu / Michael Chan / Matthew Lee / Catrina Lam


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

13 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

14 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

14 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

14 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.