Ad Nut
Feb 1, 2016

Sail away with the Monsoon Cup in motion

From Malaysia: ‘Monsoon Cup Motion 360 Virtual Reality Boat Simulator’ for Monsoon Cup by Fishermen Integrated

Sail away with the Monsoon Cup in motion

Ever wondered what it’d be like to be a part of a sailboat race?

The Fishermen Integrated team decided to let people wonder no more by building a virtual simulator to mark the launch of the 2016 season of the Monsoon Cup—an annual yatch-racing event on the Alpari World Match Racing Tour calendar.

The setup features a custom-built motion platform and Google Cardboard VR headset with YouTube 360 integration, allowing participants to ride-along inside a sailboat as it races along the Johor coast.

"At this year's Monsoon Cup, we wanted to do something completely new and innovative, by bringing the racing action to people on the ground, and not just those on the sea,” said Arif Yap, director of Monsoon Cup Malaysia. "Fishermen Integrated helped bring that idea to life by creating the Simulator. We're very proud that it's the first of its kind—a world's first, right here in Malaysia." 

As a woodland creature, Ad Nut is not one for the high seas, but appreciated the fact that even those with no sea legs can partake in the action, all 360 degrees of it.

Note that you'll need a really awesome internet connection to enjoy the 360 experience in its full HD glory. Ad Nut also felt the experience was a little incomplete thanks to not being on-ground in Terengganu for the full motion ride. However scrolling around via desktop still made for an interesting way to spend one's time.

Ad Nut applauds the use of a simulator to get people excited about the Monsoon Cup, and hopes more sporting experiences like these make it online so Ad Nut can live vicariously through them.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

9 hours ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.

9 hours ago

Global new business billings soar in November

CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.

10 hours ago

‘Challenger’ agency group Dept recruits M&C Saatchi ...

Finance boss leaves as M&C Saatchi faces takeover approach.

10 hours ago

Indian condom brand Skore suggests wearing Nothing ...

In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.