Dec 14, 2006

SABMiller eyes Vietnam

SABMiller, the world's second-largest brewer, has tapped JWT to handle its advertising as it moves into Vietnam's fast-growing beer market.

The WPP agency saw off a number of undisclosed rivals to win the launch assignment for brands including Miller, Pilsner Urquell and Peroni.

The media portion of the account is yet to be assigned, although it is believed the business will go to a GroupM media agency.

Philip Norley has been appointed as marketing director for SABMiller's Vietnam operation. He was most recently marketing director for SABMiller Mozambique.

The South African...

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