Pokka Coffee has a new campaign out to celebrate its recent status as the number one ready-to-drink (RTD) coffee in Singapore, according to Nielsen.
The campaign features a first-person perspective video staring the Pokka Coffee Man, the face of the brand, and invites consumers to imagine themselves as him in a bid to inspire them to be number one in their own worlds.
“With this campaign, Pokka Coffee aims to ignite and fuel a fire of excellence in every viewer,” reads the release that popped up in Ad Nut’s inbox.
The campaign will be launched in phases, beginning with digital media, which launched on Tuesday.
The full, uncut two-minute-long single take, which took more than 40 takes to get right, will also be available for viewing online, together with 60-second and 30-second cuts, which will also be broadcast on local TV and radio.
The videos will be accompanied by advertisements on MRT station platform doors at strategically chosen stations, as well in print magazines. Pokka will also be reaching out to consumers online via a complementary social-media campaign.
It will also be sending premium trade kits to its affiliated partners and retailers to celebrate and to convey its appreciation for their continued support.
Ad Nut isn’t quite sure about getting inspiration by spending some time in the shoes of a human male with sparkly teeth and chiselled jaw—even if it is the Pokka Coffee Man himself.
But Ad Nut would like to see more variations of this intriguing first-person-perspective video. Perhaps a day in the life of other number-one superstars and role models?
That being said, Ad Nut is now thinking about devoting a whole day to scampering around the forest holding a bottle of Pokka Coffee, having it come to the rescue at strategic moments. It is after all, made with real coffee and all.