Staff Writer
Aug 30, 2011

Rocket Fuel eyes Asia expansion, appoints Ken Mandel into board

CALIFORNIA - US-based agency Rocket Fuel has named Ken Mandel, head of the Singapore-based Interactive Advertising Bureau, to its board of advisers as the company prepares to enter the Asia-Pacific advertising market.

Ken Mandel

Mandel will lend his hands-on strategic guidance to Rocket Fuel as it expands into Asia-Pacific over the coming months. George John, CEO of Rocket Fuel, says  demand for real-time ad targeting and optimisation technology in Asia is growing at an exponential rate.

Advertisers and agencies across the globe are clamoring to work with Rocket Fuel to improve the reach, effectiveness, and ROI of their digital marketing programs, John said. Founded...

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