The ACP title will debut a larger-sized format, along with a new masthead and layout. In addition, new sections and columns have been added to the title.
"Modern working mothers in Singapore and Malaysia are increasingly urban, discerning, stylish and time-pressed. So they want relevant content -- edited ideas and inspirations that are directly relevant to their lives," said editor-in-chief Tara Barker.
"The new look gives readers what they want: layouts that are quick to dip in and out of, trusted and edited advice and tips to make life easier, plus the luxury of large, stylish pictures, so a busy women can relax and grab precious 'me time'."
The new editorial sections will aim to give readers a better mix of celebrity stories, international profiles and in-depth features.
"The new look and new size will grow this market in several ways: by attracting new readers with a strong, stylish, visual presence at newsstands; by creating buzz through innovative and stylish promotions and on-ground events that also tie into this new look; and by offering advertisers a unique mix -- a stylish environment that is simultaneously very effective," added Barker.
According to Nielsen Media Index 2005, Singapore Women's Weekly currently possesses the highest proportion of PMEB readers among competing titles, 44 per cent of its readers having a monthly household income of S$7,000 (US$4,300) or above. Its readership profile is working women in their thirties, married with one or two children.
"Modern working mothers in Singapore and Malaysia are increasingly urban, discerning, stylish and time-pressed. So they want relevant content -- edited ideas and inspirations that are directly relevant to their lives," said editor-in-chief Tara Barker.
"The new look gives readers what they want: layouts that are quick to dip in and out of, trusted and edited advice and tips to make life easier, plus the luxury of large, stylish pictures, so a busy women can relax and grab precious 'me time'."
The new editorial sections will aim to give readers a better mix of celebrity stories, international profiles and in-depth features.
"The new look and new size will grow this market in several ways: by attracting new readers with a strong, stylish, visual presence at newsstands; by creating buzz through innovative and stylish promotions and on-ground events that also tie into this new look; and by offering advertisers a unique mix -- a stylish environment that is simultaneously very effective," added Barker.
According to Nielsen Media Index 2005, Singapore Women's Weekly currently possesses the highest proportion of PMEB readers among competing titles, 44 per cent of its readers having a monthly household income of S$7,000 (US$4,300) or above. Its readership profile is working women in their thirties, married with one or two children.
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