Ad Nut
May 12, 2015

Retirement is for rocking, not rocking chairs

'Be ready for next', for Australian insurer Colonial First State by Leo Burnett Sydney.

Retirement is for rocking, not rocking chairs

A retiring businessman struts out of the office for the last time—to a soundtrack provided by AC/DC—in this spot from a new brand campaign for Colonial First State entitled 'Be ready for next'.


Leo Burnett
Chief Creative Officer: Andy DiLallo
Creative Director/Writer: Scott Huebscher
Creative Director: Pim Van Nunen
Senior Art Director: Nils Eberhardt
Lead Broadcast Producer: Renata Barbosa
Group Business Director: Belinda Drew
Business Director: Samuel MacDonnell
Business Manager: Erin Morrey
Strategy Director: TC Miles

Scoundrel Films
Director: Tim Bullock
Executive Producer: Adrian Shapiro

Editor: Adam Wills
Grade: Andy Clarkson - Method Studios
Post Production: Cutting Edge Sydney
Sound mix: SongZu
Music Licensing: Music Mill

Colonial First State
GM Marketing: Geoff Peck
Head of Brand and Marketing Services: Theresa Lintvelt
National Manager Brand & Advertising: Alan Simpson
Advertising and Sponsorship Manager: Kassandra Danalis

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