Chris Mitchell
Aug 7, 2015

Retailers must use robots, digital mannequins, VR and drones to stay futureproof

To ensure they survive, retailers must continue to innovate with new technologies and improve the customer experience, argues Chris Mitchell of Engage Works

One of the biggest challenges for a lot of retail brands is how to create a fully integrated brand atmosphere that engages the modern shopper. An integrated approach that employs technology will reap the rewards. With that in mind, here are five ways to futureproof your retail store.

Brand theater

The old-fashioned showroom is dead. Simply having an attractive product display is not enough to intrigue the modern consumer.

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