Renee LaBriola to head Neo@Ogilvy Singapore

LaBriola takes over the post from Heather Cheong, who will be assuming a new role within the agency in May 2014.

In her new role, LaBriola will be responsible for strategic leadership, management and commercial accountability across display, search engine marketing (SEM) and search engine optimization (SEO), as well as affiliate marketing specialties. Her key focus is to help clients navigate the digital ecosystem where new platforms, technologies, channels and media properties are constantly evolving.

LaBriola has more than 15 years of experience in digital and media. She spent four years leading Neo@Ogilvy London and has previously worked for OMD, Starcom and MediaVest in London, Chicago and New York.

“Renee is a digital native who has spent her entire career in the digital media space,” said Oscar Prats, MD of OgilvyOne Singapore. “We’re eager for clients across SEA to benefit from her digital expertise, which will help them to build their brands and stay at the forefront of their fields.”