Matthew Miller
Jul 20, 2017

Reebok awards social-media remit in six SEA markets

Red2 Digital will provide content creation, creative development, analytics and CRM.

A recent Reebok Singapore Instagram post
A recent Reebok Singapore Instagram post

Red2 Digital has been appointed as Reebok's social-media agency of record in Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam. 

The appointment comes after a competitive pitch against multiple undisclosed agencies. There was no incumbent. The agency's Ho Chi Minh City office will lead the work, which includes content creation, creative development, analytics and CRM. The first work went live in June. 

The Boston-based brand is looking to increase its presence in APAC and specifically in Southeast Asia. It wants to inspire more people to take the first steps toward fitness, a journey that "starts on digital and social media“, Henry Quek, commercial director for SEA, said in a release. The agency shares the company's vision and complements its "high-performance culture", he added.

"The promise of social media is that we can talk to exactly the right people at the right time," said Luke Janich, the agency's CEO, adding that the partners aim to build an active and engaged community around the brand. 

Campaign Asia

Related Articles

Just Published

14 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

14 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

14 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

23 hours ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch