SSL International, the maker of Durex condoms and Scholl footcare products,was acquired by Reckitt Benckiser in a 2.54bn deal in July.
The appointment of Euro RSCG ends Durex's 12-year relationship with McCann Erickson. The agency was appointed to the 20m worldwide account in 1998, which was led by McCann London. The UK account later moved to McCann Manchester.
The transition to Euro RSCG will happen over the coming three to...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events