Sara Kimberley
Nov 17, 2010

Reckitt Benckiser hands Durex, Scholl to Euro RSCG

GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.

Euro RSCG adds Durex, Scholl to its global portfolio.

SSL International, the maker of Durex condoms and Scholl footcare products,was acquired by Reckitt Benckiser in a 2.54bn deal in July.

The appointment of Euro RSCG ends Durex's 12-year relationship with McCann Erickson. The agency was appointed to the 20m worldwide account in 1998, which was led by McCann London. The UK account later moved to McCann Manchester.

The transition to Euro RSCG will happen over the coming three to...

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