Jenny Chan 陳詠欣
Jan 28, 2014

Razorfish appoints Anne Davis to serve MNC clients from Hong Kong

HONG KONG - Razorfish has appointed Anne Davis as senior vice president, head of multinational clients, a newly created role that expands her remit to the US.

Anne Davis
Anne Davis

Her previous title was senior vice president, global marketing lead of MNCs. The agency clarified that the new role is more international as Davis is now responsible for all territories. Last year, her role was stationed in the UK and did not cover North America.

From now on, she is to take charge of building a Razorfish culture that is hospitable to multinational client relationships with McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. She will report directly to global CEO Pete Stein.

The role is based out of Hong Kong, also her childhood home and a key location for many Razorfish multinational clients. Via both organic growth and acquisitions, Razorfish operations have grown 25 per cent in the last two years.

Davis said many clients are establishing global operations in APAC, and the agency wants to be equipped to support this regional business focus.

A member of the Razorfish team since July 2009, Davis has more than 20 years of experience in both client- and agency-side positionas—with the last 15 years focused on digital communications. She led the Intel, P&G, Delta and PPR accounts in London when she joined Razorfish.

Prior to that, she was the regional digital director cum Singapore deputy managing director for OgilvyOne.

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