David Blecken
Jun 12, 2017

Quality trumps nationality for Japanese consumers

Subtle changes near the top of this year’s ranking of Japan's top 100 brands reflect important changes in consumer dynamics.

Subtle changes near the top of this year’s ranking of Japan's top 100 brands reflect important changes in consumer dynamics.

For a third year running, Panasonic is the brand that Japanese consumers apparently hold in the highest regard, according to Campaign’s annual study into the top 1000 brands in Asia. Campaign conducts the study in partnership with Nielsen across 13 Asia-Pacific markets.

Although Panasonic is struggling to modernise and is weighed...

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