Jane Leung
Sep 3, 2010

PX Mart teaches customers to save with ‘Saving money classroom’

Taiwanese grocery chain PX Mart is launching a series of ads with practical tips to help customers save money in their daily lives.

PX Mart teaches customers to save with ‘Saving money classroom’

For many years, PX Mart's strategy has been to establish itself as a brand helping customers save money in Taiwan.

This year, Ogilvy & Mather Taipei is rolling out ‘Saving money classroom’ featuring practical tips on how to get the most out of daily products. The campaign promotes saving money through PX Mart's membership cards.

The TV commercial shows a store manager using a PX Mart membership card to push every last bit of a toothpaste from the tube. Other TVCs in the comical series also show consumers how to avoid wasting food by using the card to scrape eggroll crumbs off the table.

Fans can watch the whole series on PX Mart's website.



Credits:
Project PX Mart Saving Money Classroom
Client PX Mart
Creative agency Ogilvy & Mather, Taipei
Creative director Giant Kung
Art director Matt Wu
Copywriter Lisa Hsu
Agency producer Abby Ku
Media agency Caplock
Production company Bluemoon Production
Exposure Television

Source:
Campaign China

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