Adrian Peter Tse
May 13, 2016

Publicis Singapore appoints creative director

SINGAPORE - Publicis Singapore has appointed Adrian Yeap, formerly creative director for Ogilvy & Mather, as creative director on Scoot.

Publicis Singapore appoints creative director

Yeap has a portfolio of work across agencies including DDB and sister Publicis Communications agencies, Leo Burnett and Saatchi & Saatchi.

Yeap has worked with major brands including KFC, Starhub, MacDonald’s, Health Promotion Board, Tiger Beer and the Ministry of Culture, Community and Youth. Prior to Publicis, he was the creative lead on KFC and the Ministry for Trade & Industry.

“Scoot has all the attributes to be a true game-changer,” said Yeap on his appointment. “As a brand, it is fearless, relevant and always daring us to be different. Together with the team, I look forward to taking the brand to new heights,”

“Adrian’s talent and passion for the brand will enable us to continue to lead the change for Scoot and the industry,” said Lou Dela Pena, CEO, Publicis Communications Singapore.

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