Vikram will report to Dean Bramham, regional CEO of Publicis Southeast Asia and his new role will span the agency's seven offices across six markets. He will also hold Asia-Pacific responsibilities for several clients, including Proctor and Gamble and will continue to head the Singapore office's creative department.
Rohit Malkani, senior ECD at Grey Mumbai who will be moving to Publicis Singapore as creative director, regional for P&G will report to Vikram.
According to Bramham, the appointment is in line with the network's global 'lead the change' strategy. "We have big ambitions for the network over the coming 36 months with primary focus on creative output, digital and shopper growth," said Bramham on Vikram's appointment.
Vikram’s career spans 18 years across India, Indonesia, Malaysia and Singapore and has been awarded in the last 4 years with Gold, Silver and Bronze Cannes Lions, a number of Silver Spikes, the One Show, Adfest, New York Festivals, Gold at AdStars and Effies.