Publicis Media merges Blue 449 under Spark Foundry

Both agency brands will now be headed up by Vivian Zhu in China, Publicis Media confirms, though no further details on Asian operations have been released yet.

Publicis Media has brought together Blue 449 and Spark Foundry to create a globally unified network that will operate under the Spark Foundry name in most markets.

Spark Foundry global brand president Chris Boothe will lead the new global entity.

Blue 449, with its roots in London, is strongest in Europe, while Spark Foundry, previously known as Mediavest, has a stronger foothold in the US...

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