Publicis Media is dropping Blue 449 as a brand in the UK and the US and merging it with Spark Foundry in the latest sign of large agency groups wanting to streamline their operations.
About 200 Blue 449 staff in the UK and around 250 in the US will join Spark Foundry.
Blue 449 will continue to operate in only one market France.
The agency’s future has looked in...
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