Zenith retained the estimated 90m UK account. Starcom won Germany and India from MediaCom and retained China and South East Asia.
The German account, in particular, is thought to be a significant win and roughly on a par in size with the UK.
MediaCom got some consolation as it won Australia and New Zealand from Starcom.
Zenith, which beat MediaCom and Dentsu Aegis Network’s Amplifi...
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