Gideon Spanier
Dec 23, 2016

Publicis Media does best out of Mars' £400m media review

Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.

Maltesers: Mars Chocolate UK's 'New boyfriend' campaign

Zenith retained the estimated 90m UK account. Starcom won Germany and India from MediaCom and retained China and South East Asia.

The German account, in particular, is thought to be a significant win and roughly on a par in size with the UK.

MediaCom got some consolation as it won Australia and New Zealand from Starcom.

Zenith, which beat MediaCom and Dentsu Aegis Network’s Amplifi...

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