Publicis Media China puts Zenith, Blue449 under Vivian Zhu as CEO

Publicis Media China is giving Vivian Zhu, CEO of Blue449 China, a dual leadership role that will see her helm Zenith China while continuing in her current role.

This elevation to handle an expanded portfolio is a "testament to Vivian’s stellar track record as a leader as well as the company’s belief in nurturing talent by promoting from within its ranks," according to a Publicis release.

At the same time, Ellen To, current CEO for Zenith China, will transition into a consultant for the agency and continue to oversee several key Zenith accounts in the market.

“Vivian has played an instrumental role accelerating Publicis Media China’s overall data & analytics products, as well as driving innovative solutions for our clients at Blue449 China,” said Bertilla Teo, CEO, Publicis Media, Greater China.

With a decade spent in Publicis Groupe, Zhu worked in New York and San Francisco across various agency networks before returning to Shanghai in 2013, where she took on the role of managing director at Starcom Mediavest Group Greater China. She subsequently ascended to the role of chief digital officer, and in June 2017 was promoted to CEO of Blue 449 China.