Matthew Miller
Aug 7, 2018

Publicis, GroupM tipped to split Mondelez APAC markets

The company called the pitch in March.

Workers in a Mondelez facility in India (Source: AFP)

Publicis Groupe's Spark Foundry has won the Mondelez media account in MENA, China and Southeast Asia, while GroupM has secured the business in India, Australia, New Zealand and Japan, Campaign Asia-Pacific has learned.

The company called the pitch for its international markets in March after awarding its North America business to Spark Foundry and VaynerMedia.

Mindshare will handle the account for GroupM in Australia and...

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