Claire Beale
Feb 7, 2019

Publicis' Arthur Sadoun: 'Honestly, my job is tougher than I expected'

Speaking exclusively to Campaign, Sadoun set Publicis Groupe's full-year results in the context of the changing nature of the advertising business and the challenges facing the company.

Arthur Sadoun

How would you describe the current climate for advertising holding companies

Close to what the music industry experienced 15 years ago. To continue the analogy, the question is how fast can we shift our model from selling CDs to becoming a streaming platform The equivalent of streaming services in our industry is without a doubt personalisation at scale.

Advertisers are at a loss with the evolution of media and the...

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