Staff Reporters
Apr 2, 2009

Prudential launch O&M-developed TVC

HONG KONG - Prudential Hong Kong has launched a locally inspired TVC that shows customers they are still in charge of their financial wellbeing.

Prudential launch O&M-developed TVC
The spot features a range financial solutions, including investment advice and retirement planning, used by customers around Hong Kong.

The commercial also highlights locally themed events such as vacationing in Wu Kai Sha and comparing the historic price of goods.

“The world has changed so much in the last six months, but Prudential’s commitment to the people of Hong Kong hasn’t,” said Gavin Simpson, executive creative director of Ogilvy & Mather Advertising, Hong Kong, the agency that developed the ad.

Watch the ad
Source:
Campaign China

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