Emily Tan Jolene Otremba
Nov 10, 2011

Proximity and Goodstein and Partners shine at DMAs

BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.

Proximity, Goodstein and Partners with client VW

The duo won three Golds for the automotive, and business-to-consumer sectors and the website category, while winning another three Silver awards in the online marketing, best integrated media and best use of social media categories. They also scooped the Platinum prize for best overal performance across the awards.

The project, carried out in China, was deemed a work of excellence, as it was able to harness the power of crowd sourcing to inspire...

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