Staff
Jul 5, 2018

Programmatic Summit returns to Tokyo and Hong Kong

Following on from the success of 2017, The Programmatic Summit focuses on sustaining growth in digital and social through new channels and opportunities.

Programmatic Summit returns to Tokyo and Hong Kong

The evolution of programmatic in Asia has provided fascinating opportunities and considerations for the marketer over the past five years. From precisely targeting consumers with the right message at the right time to opening new channels for deeper brand engagement, programmatic has evolved from a marketing tactic to a useful tool for story-telling and brand building.

2017 was a year filled with impassioned debate as marketers across Asia prepared themselves to dive into the deep end of programmatic opportunity. The inaugural 2017 Programmatic Summit brought marketers and agencies together to unpack global industry trends and explore the programmatic landscape in the world’s fastest growing market: Asia.

This year, the Summit returns to Tokyo on 10 July and Hong Kong on 12 July to continue the conversation and help brands understand new capabilities in programmatic. Joined by industry experts from Dentsu, Quantas Air, Hogarth and Ogilvy and more, the half-day Tokyo Summit will take stock at how Japan is trending over all, looking at the global state of play as we hit the midpoint of the year. The Hong Kong Programmatic Breakfast Briefing examines the possibilities of programmatic through PMPs and forges a path forward by deconstructing digital marketing myths. For a complete look at the Summit agendas, view the half-day Tokyo Summit agenda here and the Hong Kong Programmatic Breakfast Briefing agenda here.

Jeff Green, CEO & Founder of The Trade Desk, explains the powerful role data will play in digital advertising, through targeted decision-making, user control and transparent automation. Other topics to be covered on the day include cross-industry collaboration for a more transparent programmatic future, programmatic strategies for local audiences, uncovering China’s complex programmatic landscape, and accurate targeting with first-party data.

Complimentary VIP registration is available to senior decision makers from brands and agencies interested in progressing their programmatic capabilities. The Tokyo Summit will be conducted in English with Japanese translation onsite throughout the day. Join us for an invaluable look at the programmatic trends and considerations taking centre stage in Asia.


For further information, please contact:

Eleanor Hawkins
Senior Conference Producer
+852 3175-1922

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.