The evolution of programmatic in Asia has provided fascinating opportunities and considerations for the marketer over the past five years. From precisely targeting consumers with the right message at the right time to opening new channels for deeper brand engagement, programmatic has evolved from a marketing tactic to a useful tool for story-telling and brand building.
2017 was a year filled with impassioned debate as marketers across Asia prepared themselves to dive into the deep end of programmatic opportunity. The inaugural 2017 Programmatic Summit brought marketers and agencies together to unpack global industry trends and explore the programmatic landscape in the world’s fastest growing market: Asia.
This year, the Summit returns to Tokyo on 10 July and Hong Kong on 12 July to continue the conversation and help brands understand new capabilities in programmatic. Joined by industry experts from Dentsu, Quantas Air, Hogarth and Ogilvy and more, the half-day Tokyo Summit will take stock at how Japan is trending over all, looking at the global state of play as we hit the midpoint of the year. The Hong Kong Programmatic Breakfast Briefing examines the possibilities of programmatic through PMPs and forges a path forward by deconstructing digital marketing myths. For a complete look at the Summit agendas, view the half-day Tokyo Summit agenda here and the Hong Kong Programmatic Breakfast Briefing agenda here.
Jeff Green, CEO & Founder of The Trade Desk, explains the powerful role data will play in digital advertising, through targeted decision-making, user control and transparent automation. Other topics to be covered on the day include cross-industry collaboration for a more transparent programmatic future, programmatic strategies for local audiences, uncovering China’s complex programmatic landscape, and accurate targeting with first-party data.
Complimentary VIP registration is available to senior decision makers from brands and agencies interested in progressing their programmatic capabilities. The Tokyo Summit will be conducted in English with Japanese translation onsite throughout the day. Join us for an invaluable look at the programmatic trends and considerations taking centre stage in Asia.
For further information, please contact:
Senior Conference Producer