Kate Nicholson
Dec 8, 2009

Profile... Wei repositions AIA for an Asia-focused future

The insurance giant's CMO is gearing up for the second phase of an ambitious rebranding campaign, writes Kate Nicholson

It can be hard to place AIA’s Chris Wei. The Hong Kong-born, Canadian- and UK-educated senior VP and chief marketing officer speaks sometimes with a Canadian twang, sometimes with an accent that could be from England’s home counties. “I’m very messed up,” he jokes. “My accent varies depending on whom I’m talking to.”

Such geographical ambivalence fits his current role. In the past year AIA has had to reinvent itself from a proud part...

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