Greg Paull
May 6, 2019

Procurement and agencies: Sometimes you drive me crazy, but I still love you

R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.

(Shutterstock)

Welcome to Phoenix, Arizona, where the tumbleweeds blow, and where 800 procurement and agency professionals gathered last week for the annual ANA Agency Financial Conference.

This was the largest financial conference in the history of the ANAa sure sign that this is a critical topic on the agenda of marketersand as befitting such an event, we got a combination of rock stars from Mastercard, Johnson Johnson, AB InBev, Adobe, FCA,...

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