Arif Durrani
Jun 20, 2013

Prism will alter attitudes towards data, warns Sorrell

CANNES - The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.

Speaking to Campaign days after The Guardian’s revelation that the top secret eavesdropping programme was providing the National Security Agency with direct access to the data captured by Silicon Valley’s largest companies, Sorrell believes it is likely to make a difference to consumer behaviour.

Emphasising the shift in public perception around acceptable practices surrounding personal data, Sorrell said I saw one of the Commissioners at the G8 meeting on Saturday and we were...

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