Posterscope wins Tesco account

According to Posterscope’s managing director, Bala Pomaleh, this is the first time in Malaysia that a separate OOH pitch has been conducted for a non-telco client. 

“Our understanding of the OOH landscape, innovation and better use of OOH planning tools in planning and buying were differentiating factors for us winning Tesco’s account and we are extremely happy with the success”, said Bala.

Paul Morris, marketing director of Tesco Malaysia, said: “We recognise the uniqueness and complexities of outdoor media buying and we feel that Posterscope is the right outdoor media agency to deliver our outdoor media buy needs.”

Morris added that the current challenging economic climate presents Tesco with an opportunity find new ways to make the business more efficient and dynamic so that Tesco can continue to be the low-price champion for customers.

Tesco Stores had recently handed its media account to Zenith Media following a six-way pitch, displacing six year incumbent MEC.

The other agencies that were involved in the pitch were OMD, Optimedia, Carat Media Services and Maxus.

Tesco Stores was launched in Malaysia in 2001, as a strategic alliance between Tesco UK and local conglomerate, Sime Darby. The latter holds 30 per cent of the total shares. Tesco Malaysia commenced operations in 2002 with the opening of its first hypermarket in Puchong, Selangor, and currently employs 12,000 in 30 stores.